On-Campus Meals That Appeal to Gen Z
Case Study: The University of Houston
We connected with Alexcis Mendoza, District Marketing Director, and Carlos Roa, Director Of Dining Services from Chartwells at the University of Houston system to learn about their decision to offer Farmer's Fridge on their campus.
Why Farmer's Fridge?
The university's food service team was looking for an innovative food concept to diversify their on-campus food offerings
Students were looking for easier access to fresh meals filled with fruits and vegetables
We offer an operator-friendly solution, maintained entirely by our team - from installation to stocking and upkeep.
Catering to Gen-Z: U of H's Dining Evolution
The University of Houston's Dining Team was on a hunt for a food concept that matched the energy, innovation, and diversity on campus. They needed something that aligned with the needs and values of their primarily Gen-Z customer base while being easy to implement from an operator's perspective. With these requirements, their team looked to Farmer's Fridge.